Skip Navigation or Skip to Content

White-label partner program for agencies

Sell AI visibility under your brand. We run the engine behind it.

You keep the client, the relationship and the margin. We produce the content and measure the AI visibility, every month.

$2,000 per client per month, wholesale. You set the retail price.

  • No setup fee
  • 6-month minimum per client
  • Your brand or no brand

Prepared by

Your Agency

Sample report

Share of Model

Average client share
31%
Top competitor average
35%
Gap to top competitor (points)
-4
Client shareTop competitor share
  • ChatGPT

    Client share34%
    Top competitor share41%
  • Gemini

    Client share28%
    Top competitor share37%
  • Claude

    Client share31%
    Top competitor share33%
  • Perplexity

    Client share39%
    Top competitor share30%
  • Google AI Overviews

    Client share22%
    Top competitor share35%

ChatGPT, sample answer

Which vendors should we shortlist?

Top picks: Northwind, Your Client and Ledgerly.

Source cited: yourclient.com/compare

Sample layout with illustrative figures. Real reports carry your brand or no brand.

In short

The peppereffect White-Label Partner Program lets SEO, HubSpot, RevOps, web and content agencies sell AI visibility to their B2B clients under their own brand. peppereffect produces the assets and measures each client's Share of Model across five AI engines every month. The agency pays $2,000 per client per month wholesale and sets its own price.

Proof

What we have measured so far.

Two of these properties are ours, and we say so. Every figure is an absolute number with its period. Sources: Google Search Console, HubSpot Analytics and GA4 for the periods shown. Other factors can contribute to results like these.

helium42.com

A brand peppereffect runs with partners

AI-referred visits in 90 days (28 June to 25 September 2026), up from 3 in the 90 days to 13 March
245
Google clicks in the same 90 days, up from 28
4,209

growperma.com

peppereffect's own project

daily Google impressions by day 50, starting from a brand-new domain
3,000+

Our portfolio

All properties peppereffect has access to, 90 days

Google clicks per quarter (+47%)
9,423
visits per quarter (+22%)
23,801
Read the Whitehat case study

Why your clients need this

A top ranking no longer guarantees the click.

In Ahrefs' study of 300,000 informational keywords (desktop, December 2025 data, published February 2026), an AI Overview correlated with a 58% lower average click-through rate for the top-ranking page. Your client can hold position one and still lose the visit. AI answers name a handful of vendors, and buyers build shortlists from them. A client that is not named starts behind.

58%

lower average CTR for the top result when an AI Overview appears (Ahrefs, 2026)

That makes you the first person your client calls when traffic looks off. Have the answer ready.

Partner economics

Run your numbers.

Wholesale is fixed at $2,000 per client per month. Retail is yours to set, and we never ask about your markup.

125

$2,000$8,000

Wholesale: $2,000 per client per month

Monthly margin
$7,500
Annual margin
$90,000
Gross margin per client
43%

Margin is your retail price minus the $2,000 wholesale, before VAT and your own account management time. The annual figure assumes 12 months at these values. Illustration, not a forecast.

Book a 25-minute partner call

What each client gets

What each client gets for $2,000 a month.

Everything below is included in the $2,000 per client per month. Nothing is sold on top.

Monthly share of model report cover

01

At least 16 assets a month, 20 on average.

A floor, never "up to". An asset is one publish-ready piece in a format agreed at kickoff: an answer page, a comparison page, an article or a data piece. Each one passes automated verification checks and a human approval before it goes live. We publish through the client's CMS.

Included
Prompt tracking table on a tablet

02

Monthly Share-of-Model report.

The share of AI answers to the client's buyer questions that name the client, next to the share of their strongest competitor. Measured every month across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. It carries your brand or no brand.

Included
Content and citation brief document

03

Technical and search audit at kickoff.

A full technical crawl with Screaming Frog, combined with DataForSEO data and Google PageSpeed: crawl errors, redirects, indexability, metadata, internal links, ranking keywords, top pages, backlink profile, search competitors and mobile speed with the main fixes. Implementing the fixes is not included unless agreed.

Free
Quarterly review slide on a laptop

04

Share-of-Model check before the sale.

Send us a prospect's domain. We ask 20 buyer questions across the same 5 AI engines and show you who gets named instead of them. You walk into the pitch with the client's own number.

Free, before any contract

Also included for every client

  • Visibility dashboard.

    The client's Share-of-Model curve over time, with the competitive set beside it. The buyer questions are agreed at kickoff and then frozen, and the raw answers sit in the dashboard.

  • Measured competitive set.

    Which vendors the engines name in the client's category, how often, and the reasons they give.

  • Brand voice document.

    How the client sounds, written down once, so every asset reads like them.

  • Audience and persona overview.

    Who the client's buyers are and which questions they put to the AI engines.

  • Content strategy and calendar.

    What gets built in which month and why, planned against the question set.

  • Archive refresh.

    Existing content is rebuilt so the engines can quote it again. The delivery mode is set at kickoff: Refresh-First, Hybrid or Build.

  • Publishing integration.

    We connect to the client's CMS and publish every approved asset there. No copy and paste on your side.

  • Monthly 30-minute strategy call.

    The numbers, what changed and next month's plan. Your agency decides who from the client joins.

How it works

From one domain to a live retainer.

  1. 1

    Send a domain.

    Pick one client or prospect. We run the free Share-of-Model check and send you the result.

    Laptop with a one-field domain check form
  2. 2

    Pitch it as yours.

    You present the check under your brand and set your own price. We can prepare the numbers in your format.

    Tablet showing a white-label client dashboard
  3. 3

    Kickoff.

    Target and time window go into the order form. The client gives CMS access within 10 working days. We deliver the audit.

    Order form with the target and time window ticked off
  4. 4

    Monthly delivery.

    Assets go live after approval, the Share-of-Model report lands every month, and we review it together on the monthly call.

    Tablet with a monthly delivery calendar and a rising Share-of-Model line

Free client check

See one client's number first.

Laptop displaying a sample AI visibility check result

Send us one client or prospect domain. We ask 20 buyer questions across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews and email you who gets named instead of them, within 2 working days. It uses the same method as our AI visibility measurement. No contract, no call required.

We use your details only to send the result and follow up about the partner program. Privacy policy

The guarantee

A written target. Up to 3 months free if we miss it.

Nobody controls what AI engines say about third parties, so we do not promise that a named competitor disappears. If the agreed presence target is missed, we keep delivering at no fee for up to three months, subject to the conditions below.

  1. 01

    Target missed? We keep working.

    Every client gets a written visibility target and a window: 6 months for a refresh or hybrid site, 9 months for a full build. If we miss the target inside the window, we keep delivering for up to 3 more months without charging you. The extra months run within the continuing contract at no fee; if the contract is cancelled, the guarantee ends. The order form records the baseline, the target, the question set, the engines and the evaluation dates.

  2. 02

    What we do not guarantee.

    Traffic, rankings, leads, revenue, or the disappearance of a competitor. AI engines change their answers without notice. There are no refunds.

  3. 03

    What keeps the guarantee valid.

    CMS access within 10 working days of kickoff, approvals within 5 working days, one named decision maker, and attendance at the monthly call. Your agency passes these on and holds the client to them.

Test it on one client first: send a domain

White label

Your client stays yours.

Three fanned white-label report pages showing share of model bars and a results table
Client contact
We only talk to your client if you ask us to, and we never pitch them anything.
Branding
Reports and assets carry your brand or no brand. Our name appears only if you want it.
Data
Client data stays confidential and is used only to deliver for that client, and in anonymized case studies as described below. A data processing agreement is available on request.
Non-solicitation
Neither side approaches the other's clients or staff for 12 months after the last joint client ends.
Ownership
Once paid for, the assets belong to the client. Our tools and methods stay ours.
Case studies
Anonymized only (industry and numbers, no name, no domain) unless you object in writing.

Who this is for

Built for agencies whose clients sell to businesses.

Built for

  • SEO, HubSpot, RevOps, web or content agencies
  • B2B clients on retainer
  • US, UK, Canada, Australia, Ireland
  • You hold the client relationship and want an AI visibility line without hiring for it

Not for

  • In-house marketing teams
  • Agencies with mainly B2C or local clients
  • Buyers who want guaranteed rankings or traffic
  • Anyone who wants us to talk to their clients directly by default

Questions

Questions agencies ask before signing.

What is the peppereffect White-Label Partner Program?

It lets agencies sell AI visibility to their B2B clients under their own brand. peppereffect produces at least 16 assets per client per month, 20 on average, and reports each client's Share of Model across 5 AI engines every month. The agency pays $2,000 per client per month wholesale and sets its own price.

What does it cost?

$2,000 per client per month, excluding VAT, invoiced to your agency monthly in advance. There is no setup fee. Each client has a 6-month minimum term, then runs month to month with 30 days' notice.

What counts as an asset?

One publish-ready piece in a format agreed at kickoff, for example an answer page, a comparison page, an article or a data piece. 16 per month is the floor, 20 is the average.

How is Share of Model measured?

We ask a fixed set of buyer questions in ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews and record which vendors each answer names. Share of Model is the share of answers that name your client, shown next to the share of their strongest competitor.

What is in the free technical and search audit?

A full technical crawl with Screaming Frog plus DataForSEO data and Google PageSpeed: crawl errors, redirects, indexability, metadata, internal links, ranking keywords, top pages, backlink profile, search competitors and mobile speed with the main fixes. Every client gets it at kickoff at no extra charge.

Will my client ever see the peppereffect name?

Only if you want them to. Reports and assets carry your brand or no brand, and we only talk to your client when you ask us to.

Is this AI-generated content?

It's AI-assisted production with human review. Every asset passes automated verification checks and a human approval before it goes live, and the client approves before publication.

What happens if the target is missed?

If the agreed visibility target is missed inside the window (6 months for a refresh or hybrid site, 9 months for a full build), we keep delivering for up to 3 more months at no fee, within the continuing contract. If the contract is cancelled, the guarantee ends. There are no refunds, and the guarantee requires the client duties listed above.

What if my client pays me late?

Your payment to us doesn't depend on your client's payment to you. If an invoice to your agency is more than 30 days late, we pause delivery for that client until it's settled.

Who owns the content if a client leaves?

Once paid for, the assets belong to the client. Our tools and methods stay with peppereffect.

Book a partner call.

$2,000 per client per month, wholesale

25 minutes: we look at one of your clients together and walk you through delivery.

  • No setup fee
  • We only talk to your client if you ask us to
  • Up to 3 more months at no fee if the target is missed