Q3 cohort open · 10 founding spots
The white-label AI content engine for 2 to 10 person HubSpot Solutions Partners. Brand voice, personas, asset library, calendar, and 20 AEO-optimised articles per client per month under your brand. Built by the team behind Whitehat, HubSpot Platinum since 2016.
Q3 cohort: 10 spots · Locks the £1,500/month wholesale rate for life · Q4 opens at £2,000/month
Not for in-house teams, not for non-HubSpot agencies, not for solo freelancers. The Founding Partner Program is engineered for one avatar: the owner of a small HubSpot partner agency whose clients are starting to ask about AI.
My clients are starting to ask me about AI and I'm bluffing. I need a partner who can be the AI-capable person in the room tomorrow without trying to steal the account. And I cannot afford to hire three content people to make that happen.
Not a cost-saving pitch. A status pitch. Be the AI-capable HubSpot Solutions Partner your peers refer clients to, not away from.
Walk into every client QBR with rankings your agency could not have shipped on its own. Free your account managers from production work. Show up to the next HUG meeting as the agency that already solved this, while your peers are still asking who to call.
Add a high-margin recurring line of revenue that compounds quarter over quarter, at zero new headcount cost, with the IP for every client locked exclusively to you and pricing power fully in your hands.
By month 12 your agency books £150K to £210K of net new recurring revenue at 50 to 70 percent gross margin (5 clients at £3,000 to £5,000 per month retail, £1,500 per month wholesale to us). You set retail. We hold our floor. By month 24 it is £300K plus. Your competitors are still hiring content people.
Total stacked value at 5 clients, year one: £116,000 in delivered assets plus £240,000 in production retail-equivalent. Built per-client. Lives under your brand. Transfers back to you on contract end.
I don't have a brand voice document for half my clients. My account managers don't have time to brief a vendor on every client.
A 4-page locked brand voice document per client, reverse-engineered from the client's existing site plus a 3-document upload. One-time build, lives forever, hand-back on contract end.
£2,400 per clientAI output is generic because the system does not know who the article is talking to.
Three to five full buyer personas per client, mapped to buyer-journey stage. Personas feed every article brief, so output speaks to a named persona, not a category.
£1,500 per clientEvery article should be promoting the client's existing white papers, case studies, and CTAs, but nobody actually maps that.
A live inventory of every shareable client asset. Each article gets a primary CTA from this library plus contextual secondary CTAs inside the body. Updates monthly.
£1,200 per clientI don't know what is going to be published next month, so I cannot tell my client and I cannot brief the engine in advance.
3-month rolling content calendar per client, published in the dashboard. Topic, target keyword, persona, asset-library CTA, and new-vs-refresh status visible for every slot. Updated monthly.
£1,200 per clientAI articles are generic, images are stock, no schema, no internal linking. Existing content stops performing and never gets revived.
One article per working day per client (20 per month: new builds plus refreshes of declining or striking-distance pages, decided each month from GSC data). Deep research, AEO structure, branded images, JSON-LD schema, internal linking, CTAs from the asset library, direct publish to HubSpot or WordPress.
£4,000 per client / month retailMy clients can't see what's been published or whether it's working. They churn because they cannot see ROI.
White-labelled client dashboard: publishing log, calendar view, GSC keyword ranking lift over time, GA4 organic sessions, cohort comparison (AI vs prior content). Account manager spends 15 minutes per month on reporting, not 4 hours.
£1,200 per client / monthI have no case studies. I have nothing to walk into the next pitch with.
Five case study templates with editable fields. Side-by-side article comparison generator on demand. Pricing calculator. Pitch deck template. Updated quarterly with new wins from the cohort.
£3,000 per yearWhat if you go around me and sell to my client? What if a client leaves, does the IP transfer?
Documented lead-registration: once you register a client, they are exclusively yours, we never sell direct. Documented IP-transfer clause: brand voice, personas, asset library, calendar all transfer to you on contract end. Signed under the Founding Partner agreement.
£5,000 per contractI cannot afford a 90-day vendor onboarding. I need to be selling AI content to my clients next week.
Day 1 to 2: brand voice extraction, persona generation, asset library build for first 3 clients. Day 3: content calendar build. Day 4: first article published. Day 5: dashboard configuration plus 60-minute account manager training.
£4,500 one-timeAt a realistic year-one activity of 12 prospects registered and 3 case studies produced, total bonus value lands at £85,800. Stacked on top of the core engine, this is the Founding Partner reciprocity asymmetry.
For every prospect you register, we build a tailored pitch pack. One: a sample article on the prospect's actual industry, produced to our engine's standard. Two: a side-by-side comparison showing one of the prospect's existing live articles versus a refreshed version through our pipeline, with AEO scoring, internal linking diff, schema additions, keyword coverage delta, readability comparison. Your account manager walks into the next pitch with a custom asset already in hand.
Every client your agency lands using our content engine becomes a case study with your logo and account manager's name above ours. You get a portable proof asset every quarter for cold outreach, your website, HUG presentations, and conferences. CK Physio is the template, your client's version is yours.
Direct Slack workspace access to both founders, Peter and Clwyd. Response within 4 business hours, often within 1. The same direct-access model Whitehat's senior consultants get internally. You get the same.
Four 90-minute live sessions per year, partner-only. Two on AI-marketing strategy and the agency channel (Peter). Two on technical implementation and the model landscape (Clwyd). All recorded.
For the first client you register, we run the Helium lead-scoring product (normally priced at 30 percent of cost saved, capped at £2K per month). Free for 6 months as your upsell asset to convert your first partner-channel sale into expansion revenue. The same product we sell direct to Helium42's enterprise clients.
Not "in progress." Live, indexed, and visible in Google Search Console within 7 days of the partner onboarding sprint completing. Proof: GrowPerma launched on a brand-new domain on 2026-03-31 with zero authority, indexed inside the first week, and scaled to 3,000 plus daily impressions and 84 clicks per month by day 50.
Clwyd or Peter joins your first 3 client discovery calls as "the AI content specialist on our team." Your branding, your relationship, our expertise in the room. The fastest way to compress your own learning curve while protecting the close rate on the first three deals, which are your case studies.
When the Marketingmary product launches its paid tier, you get founding-partner access free forever (covering 5 client projects). The closed-box product the partner channel is gated on. You are first in line.
A 4-hour live training for up to three of your account managers, recorded and uploaded to your private library. Covers the client-facing surface: how to read the performance dashboard with a client, how to defend the AI-content choice, how to handle a content-quality objection live, how to expand a content retainer into the lead-scoring upsell. Certification badge for each AM at the end.
A comprehensive five-source diagnostic of one client website per partner during onboarding, plus one per quarter thereafter for the lifetime of the partner contract. Covers Screaming Frog technical crawl, backlink profile review, Google Search Console, Google Analytics 4, and Google Ads where applicable. Output is a prioritised fix backlog you can sell to your client at full margin or hand back to us at our remediation rate.
A lawyer-reviewed Master Service Agreement template you rebrand for your clients (covers AI content production, ownership, refresh rights, performance metrics, off-boarding). Plus a 12-month dispute resolution clause: if your client questions an article's quality, brand fit, or factual accuracy, Clwyd handles the rewrite or response on your behalf at no charge.
Three layers of risk reversal. We carry the result, the refund risk, and the algorithmic-action exposure. You carry only the client relationship, which is what you do anyway.
If a client article published through your account does not rank in Google's top 30 for its target keyword within 90 days of publication, we keep publishing replacement articles on the same topic at zero additional cost to your client until it does. No exceptions.
If a registered client cancels within the first 90 days citing content quality, you owe nothing on the remaining wholesale invoices, and we refund any £1,500 per month wholesale payments already made for that client in full. You carry zero financial risk for our quality.
If an article gets penalised by Google (manual action or algorithmic) we rewrite and republish at our cost. No exceptions, no cap, no excuses.
Production capacity is capped at 10 new partners per quarter at the 5-day-sprint quality level. The Q3 wholesale rate locks for life for Founding Partners only. Every cohort onwards moves higher.
10 spots. Founding Partners lock this rate for the lifetime of the partner contract. Typically fills within 14 days of opening.
Public wholesale rate steps to £2,000 once Q3 closes. New cohort cap of 10 partners.
Public wholesale rate steps again. Q3 Founding Partners still pay £1,500. That is a 40 percent lifetime discount against the public rate.
The same pipeline shipping for our own assets and for our paid clients. Hot niche, cold niche, B2B SaaS, B2B services, dental B2C, brand-new domain. The system works across all four.
Same pipeline applied to B2B AI/SaaS niche. Top-3 rankings on three high-intent keywords, including 7.24 percent CTR on the lead term.
Same pipeline applied to B2B marketing services niche. 20x impressions and a 30-point average-position lift in 90 days.
The system works cold. Brand-new domain, completely cold permaculture niche, zero prior authority.
Dental-pillar reproducibility at scale. A single content pillar carrying 25-plus ranked queries with 2.1M impressions.
We are not a new AI vendor pitching agencies. We are the agency operators productising the engine we already run inside Whitehat.
Peter Vogel and Clwyd Probert have spent 15 years inside the HubSpot ecosystem, hosting London's largest HUG and running Whitehat as a HubSpot Platinum Solutions Partner since 2016. The Founding Partner Program is the engine we already run, packaged for the HubSpot agency channel.
GSC verified 2026-05-19 · helium42.com, peppereffect.com, growperma.com, CK Physio
It is a white-label AI content production program for HubSpot Solutions Partner agencies. Helium42 builds per-client brand voice, personas, asset library, content calendar, and ships 20 AEO-optimised articles per client per month under the partner agency's brand at £1,500 per client per month wholesale. Partners typically retail the same engagement at £3,000 to £5,000 per month and keep the entire spread. The program is built by the team behind Whitehat, HubSpot Platinum Partner since 2016.
It is built for 2 to 10 person owner-led HubSpot Solutions Partner agencies at Gold or Platinum tier, with 5 to 20 active retainer clients, based in the US, UK, Canada, Australia, New Zealand, Ireland, or South Africa. End-client base is typically B2B SaaS, B2B services, manufacturing, or professional services. It is built for agencies whose clients are starting to ask about AI and who do not have an internal AI or data-science capability.
£1,500 per client per month, flat, wholesale. There is no up-front cost, no minimum contract term, and no per-article usage tracking. Partners cancel any individual client with 30 days notice. The partner sets retail to their own client at any price they choose (typical range £3,000 to £5,000 per month) and keeps 100 percent of the spread.
It is the flat wholesale fee Helium42 charges the partner agency for the full content engine on one of the partner's end-clients. Included: brand voice document, 3 to 5 buyer personas, asset library, 3-month rolling content calendar, 20 AEO-optimised articles per month (new builds plus refreshes), branded images, JSON-LD schema, internal linking, primary and secondary CTAs, direct publish to HubSpot or WordPress, and the white-labelled client performance dashboard. The rate locks for the lifetime of the Founding Partner contract for Q3 2026 cohort members only.
Once a partner registers an end-client through the partner portal, that client is exclusively theirs. Helium42 will never sell direct to that client. The exclusivity is documented in the Founding Partner agreement alongside the IP-transfer clause, which assigns the brand voice document, persona library, asset library, and content calendar back to the partner agency on contract end. The partner controls the client relationship and owns the assets.
Three layers of risk reversal. First, if a published article does not rank in Google's top 30 for its target keyword within 90 days, Helium42 keeps publishing replacement articles on the same topic at zero additional cost until it does. Second, if a registered client cancels within the first 90 days citing content quality, the partner owes nothing on the remaining wholesale invoices and Helium42 refunds any wholesale payments already made for that client in full. Third, if an article gets penalised by Google through manual or algorithmic action, Helium42 rewrites and republishes at its own cost.
Within 7 days of the 5-day partner onboarding sprint completing, the first article is live, indexed, and visible in Google Search Console. This is a documented bonus, not an aspirational timeline. Proof: GrowPerma launched on a brand-new domain on 2026-03-31 with zero authority, indexed inside the first week, and scaled to 3,000 plus daily impressions and 84 clicks per month by day 50, verified in GSC on 2026-05-19.
Every per-client asset transfers to the partner agency on contract end. The brand voice document, the buyer persona library, the asset library, and the 3-month content calendar all belong to the partner. The IP transfer is documented in the Founding Partner agreement under the Lead Registration and IP Protection Lock clause, valued at £5,000 per contract. The client relationship stays with the partner regardless of whether the partner stays with Helium42.
Jasper and Copy.ai are tools the agency still has to operate, brief, edit, fact-check, and publish. Helium42 is a done-for-you production engine that handles research, AEO structure, images, schema, internal linking, CTAs, and direct publishing to HubSpot or WordPress. Compared with hiring an internal content team at £115,000 plus loaded cost per year, Helium42 delivers 20 articles per client per month at £18,000 per client per year wholesale, with zero hiring risk, exclusive client lock, IP transfer, rankings guarantee, and a 7-day time-to-first-article. There is no comparable combination on the market.
The Q3 2026 cohort closes when the 10 founding spots fill, typically within 14 days of opening. The Q4 2026 cohort opens at £2,000 per client per month wholesale. The Q1 2027 cohort opens at £2,500 per client per month. Only Q3 2026 Founding Partners lock the £1,500 rate for the lifetime of their partner contract, a 40 percent lifetime discount against the Q1 2027 public rate.
10 founding spots. £1,500 per month wholesale locks for life. Q4 cohort opens at £2,000 per month. We walk you through how the engine plugs into your existing client retainers, what the first 90 days look like, and whether your book is a fit.