ARPU & ARPA Calculator
See your average revenue per user and per account, plus what a 10% ARPU lift is worth to your ARR.
Total ARR (USD)
Active users
Accounts
Calculate ARPU
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Annual ARPU (per user)
ARPA (per account)
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Monthly ARPU
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ARR from a 10% ARPU lift
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ARR from a 25% ARPU lift
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ARPU = ARR / active users. ARPA = ARR / accounts. Expansion and pricing lift ARPU without new-logo acquisition. Illustrative only.