--- title: "G-Squared Partners: the firm AI search recommends · peppereffect" description: "The Citation Engine proposal for G-Squared Partners: where you stand, our approach, references and the offer." --- G-Squared Partners · peppereffect · November 5, 2026 # Our goal for G-Squared:the firm AI search consistently recommends. For outsourced accounting and finance and fractional CFO services, for venture-backed startups and fast-growing companies. Our proposal The Citation Engine for six months at $2,500 a month. Month one sets the baseline and aims to get the first pages live, subject to timely access and approvals. Today 1. Where G-Squared stands 2. What Kruze and Burkland do 3. Our approach and who does the work 4. The content plan on your pages 5. Sites where it runs 6. Price, month one and your decision Your AI Visibility Report · Oct 5, 2026 · 5 buyer questions · 4 assistants · 20 answers ## Tied for first on count. Others get the venture-backed label. Times named, out of 20 answers G-Squared Partners6 Kruze Consulting6 CFO Advisors5 Burkland Associates4 Pilot3 By assistant, G-Squared: ChatGPT 1 of 5, Gemini 2 of 5, Claude 1 of 5, Perplexity 2 of 5. How the assistants describe you ### "Fast-growing businesses" Kruze: "specializing in venture-backed startups". CFO Advisors: "best for venture-backed startups from seed through Series C". Where the answers came from ### gsquaredcfo.com was not among the sources. cfoadvisors.com fed 4 of the 20 answers. One snapshot of five brand-free questions, not market share · the monthly measurement freezes the questions and repeats each one three times What is visible today · every cell links to the page · checked Nov 5, 2026 ## Kruze and Burkland put venture‑backed startups up front. | Signal | Kruze Consulting | Burkland | G-Squared today | | --- | --- | --- | --- | | Homepage H1 | "Kruze Consulting: Expert Accounting for VC-Funded Startups" [kruzeconsulting.com ↗](https://kruzeconsulting.com/) | "Your Startup’s Finance & HR Team, Without the Overhead"; below it: "Trusted by over 800 venture-backed startups" [burklandassociates.com ↗](https://burklandassociates.com/) | "Outsourced CFO and Accounting Services Tailored to Your Business"; "VC-backed" not in the headline [gsquaredcfo.com ↗](https://www.gsquaredcfo.com/) | | Pages that answer a buyer question | Q&A "The Importance of Good Accounting for Startups" [/good-accounting-startup ↗](https://kruzeconsulting.com/good-accounting-startup/) | Own comparison "The Best Accounting Services for Startups, by Stage" [/best-accounting-services-for-startups ↗](https://burklandassociates.com/2026/07/04/the-best-accounting-services-for-startups-by-stage/) | Cost article "Outsourced CFO Services: What Should it Cost?" [/outsourced-cfo-services-cost ↗](https://www.gsquaredcfo.com/blog/outsourced-cfo-services-cost) | | Tools and series | Startup runway calculator [/blog/startup-runway ↗](https://kruzeconsulting.com/blog/startup-runway/) | Startup Success podcast, ep. 156, Nov 3, 2026 [/series/startup-success ↗](https://burklandassociates.com/series/startup-success/) | SaaS Performance Benchmark Tool [/saas-benchmark-tool ↗](https://www.gsquaredcfo.com/saas-benchmark-tool) | | Visible dates | Runway page updated Oct 7, 2024 [/blog/startup-runway ↗](https://kruzeconsulting.com/blog/startup-runway/) | Post dated Oct 12, 2026 [/do-startups-still-need-a-cfo ↗](https://burklandassociates.com/2026/10/13/do-startups-still-need-a-cfo-in-the-age-of-ai/) | Cost article June 20, 2022; blog shows no dates [/outsourced-cfo-services-cost ↗](https://www.gsquaredcfo.com/blog/outsourced-cfo-services-cost) [/blog ↗](https://www.gsquaredcfo.com/blog) | | Third-party lists | Graphite #3, Waveup #4 [Graphite ↗](https://www.graphitefinancial.com/blog/11-fractional-cfo-firms-for-vc-saas-fundraising-2026) [Waveup ↗](https://waveup.com/blog/best-fractional-cfo-firms) | Graphite #2, Waveup #2 [Graphite ↗](https://www.graphitefinancial.com/blog/11-fractional-cfo-firms-for-vc-saas-fundraising-2026) [Waveup ↗](https://waveup.com/blog/best-fractional-cfo-firms) | Graphite #4, not on Waveup [Graphite ↗](https://www.graphitefinancial.com/blog/11-fractional-cfo-firms-for-vc-saas-fundraising-2026) [Waveup ↗](https://waveup.com/blog/best-fractional-cfo-firms) | Observations, not proof of what caused the citations · what we would test for G-Squared is on the content plan slide In October the answers cited other firms' pages, not gsquaredcfo.com · we give the assistants a G-Squared page worth citing for each buyer question ## Understand, audit, plan, then write. 01 · Analyse ### G-Squared, fully Company profile, brand voice and buyer personas, built with Sam. → 02 · Audit ### Website Quality Audit Rates the existing pages and flags technical problems to fix before new content goes live. → 03 · Plan ### Research and calendar Keyword and prompt research, the questions buyers ask AI assistants. Then a content calendar for each persona, across every stage of the buying process. → 04 · Write ### Optimise and create Existing pages refreshed or merged, new pages written. Sam approves, your accountant signs off tax and accounting statements. Who does the work Peter Vogel leads and reads every piece before you see it. The pipeline behind it was built by Peter and Clwyd Probert, CEO of Whitehat, as partners. What we touch Public website content. HubSpot to publish, Search Console and analytics read-only. No client or financial data. Drafting with Anthropic and OpenAI models, every piece checked by a person. Every month, included At least 16 assets, new and optimised. Share of Model across five assistants with every raw answer. A dashboard and a 30-minute call. A combination, page by page · three real examples from gsquaredcfo.com ## Refresh what works, merge what competes, write what is missing. Refresh ### Gene's cost article "Outsourced CFO Services: What Should it Cost?", June 20, 2022. Right question, 2022 answer: check and update the price ranges, add a date, sources and an FAQ. [Open the article ↗](https://www.gsquaredcfo.com/blog/outsourced-cfo-services-cost) [Our sample revision ↗](https://claude.ai/artifact/WdsMpMriygMinGz2zD2ZNY) Merge ### Two benefits pages, one topic "7 Overlooked Benefits of Outsourced Accounting Services" (2022) and "5 Benefits of Outsourcing Accounting & Finance Functions" (2021). One current page, the other redirects, if Search Console shows they share queries. [2022 page ↗](https://www.gsquaredcfo.com/blog/benefits-outsourced-accounting)  ·  [2021 page ↗](https://www.gsquaredcfo.com/blog/benefits-of-outsourced-accounting) Write new ### The page the goal needs An answer page with venture-backed startups in the headline, and a dated comparison of firms for venture-backed startups, competitors named fairly. Among about 100 G-Squared page titles we checked, none names venture-backed startups. Model to beat: [Burkland's page ↗](https://burklandassociates.com/2026/07/04/the-best-accounting-services-for-startups-by-stage/) Candidates from our Oct 8 inventory of 292 URLs · full list from the Website Quality Audit and Search Console in month one · runs alongside your current agency on one shared calendar · pages publish in your HubSpot site and move with the relaunch Five sites where the Citation Engine runs · 90 days against a year earlier, unless noted ## Real sites, real numbers. chaserhq.comChaser, accounts receivable automation software, UK 445 → 558AI-referred sessions per 90 days 78,501 → 15,526Google clicks per 90 days Google clicks fell 80% over the same period while AI-referred visits rose 25% digifianz.comDigifianz, a HubSpot partner agency, started Jul 31, 2026 70 → 35AI-referred sessions per 90 days 998 → 1,541Google clicks per 90 days Against the previous 90 days · clicks still 22% below last year · no measurable rise in enquiries yet helium42.comA brand peppereffect runs with partners 6 → 72AI-referred sessions per 90 days 31 → 3,826Google clicks per 90 days About half of the clicks come from one page whitehat-seo.co.ukOur partner agency, co-builder of the Citation Engine 108 → 547AI-referred sessions per 90 days 1,131 → 4,627Google clicks per 90 days Search Console domain property, includes the info and blog subdomains growperma.compeppereffect's own project, a new consumer site 62 → 108AI-referred visits per 90 days, HubSpot 3,407 → 18,610Google clicks per 90 days Against the previous 90 days, because the site is new · AI visits from HubSpot Aug 4 to Nov 1, 2026 against Aug 4 to Nov 1, 2025, except Digifianz and GrowPerma (against the previous 90 days) · Google clicks from Search Console, AI-referred sessions from GA4 (ChatGPT, Gemini, Claude, Perplexity, Copilot as sources) · Digifianz clicks exclude its /dfz-dashboard login page · observed traffic, not proof of cause, not revenue · by Nov 13 we confirm whether a client can take a call with you The offer · price and terms ## Everything the Citation Engine needs, one fixed fee. The Citation Engine $2,500/ month At the start - Company profile, brand voice and buyer personas, built with Sam - Website Quality Audit of the existing pages - Keyword and prompt research, content calendar by persona and buying stage Already delivered, free - AI visibility report: 5 buyer questions, 4 assistants, 20 answers, Oct 5 - Sample revision of your cost article Every month - At least 16 assets, new and optimised, 20 on average - Peter reads every piece, Sam approves, your accountant signs off tax and accounting statements - Published in HubSpot for you - Share of Model across five assistants, with every raw answer - A dashboard and a 30-minute call No setup fee, everything listed here is included · six-month minimum, then month to month The guarantee ### Not improving in six months? We keep working at no fee. Up to three more months. For an existing site like yours the window is six months. Improving means G-Squared is named in more AI answers than at the first measurement, on the same frozen buyer questions. The conditions in full Your side Access, approvals within 5 working days, one 30-minute call a month. First pages aim to go live in month one. For scale $2,500 is about 7 to 12.5 hours of outsourced CFO work at the $200 to $350 an hour quoted in your 2022 cost article. In our September 2026 comparison of 32 GEO and AEO agencies, published entry prices ran from about $1,500 to $10,000 a month. Proposed next step ## Month one sets the baseline and aims for the first pages live. Weeks 1 and 2 Access to HubSpot, Search Console and analytics. Baseline on five frozen buyer questions across five assistants, three runs each. Company profile, brand voice and personas with Sam. Weeks 2 and 3 Website Quality Audit plus keyword and prompt research. Then the content calendar by persona and buying stage, for Sam's approval. Weeks 3 and 4 Target: first optimised and new pages live in HubSpot, after Sam's approval and your accountant's sign-off on tax and accounting statements. Your side CMS access within 10 working days, approvals within 5 working days, one decision maker, a 30-minute monthly call. Production starts two days after access and your approval of voice, personas, strategy and calendar. Break-even, your numbers Six months cost $15,000. How many new clients, at your gross profit per client in year one, cover that? We don't promise clients. We confirm discovery-call tracking in month one and report it separately from AI mentions. The decision Shall we set a start date for month one? If not today: what is missing, who provides it, and by when. Terms as on the previous slide. The month-one baseline is the first measurement for the guarantee. Beyond the Citation Engine · click for details ## The Citation Engine is one part of what we do. ### Citation Engine Content built to be cited in AI answers. The offer in this deck. 16+ assets a month, measured monthly ### SEO and GEO Technical SEO, content strategy and topic clusters for Google and AI search. Whitehat: up to 10 articles rewritten a day ### PPC Google Ads built on high-intent searches and value-based bidding. SPRUNG.RAUM: value-based bidding ### Website projects Design and build of fast sites on HubSpot or WordPress, in your brand, with CRM integration from day one. Built for the buyer's first visit ### Website relaunch A relaunch that keeps what already ranks: content inventory, redirects, SEO checks. SPRUNG.RAUM: WordPress to HubSpot CMS ### AI roadmap and implementation How a company brings AI in properly and becomes AI-forward: roadmap, rollout, team enablement. From diagnostic to daily use ### Automation AI workflows for proposals, follow-up, research and onboarding. Ranke Consulting: 10 CEO hours a week back ### HubSpot CMS, CRM, workflows and reporting, set up or cleaned up. The platform G-Squared already runs on Case details at peppereffect.com · scope and pricing for these services are agreed per project Appendix ## For questions. Method and sources. The Citation Engine method · 9 phases, 4 gates · click a phase ## Every asset runs the same nine phases. A person reads every asset before you see it · nothing is published without your approval × ← → Methodology Full screen