Constructing the 33x ROAS Engine: Decoupling Revenue from Ad Spend

The challenge

The client was operating on a compromised digital foundation. Their legacy WordPress architecture had become a technical liability—insecure, high-friction, and operationally heavy. Simultaneously, their paid acquisition layer was misaligned. Previous vendors optimized for 'Clicks' (Vanity) rather than 'Basket Value' (Equity), resulting in significant capital leakage and an inability to scale profit predictably.

Key challenges included:

• Critical security vulnerabilities within the legacy WordPress environment.
• High operational drag due to constant manual maintenance requirements.
• Disconnected PPC logic optimizing for volume over actual basket value.
• Zero visibility into true Return on Ad Spend (ROAS).

Our strategy

We executed a 'Rip and Replace' protocol. The objective was to migrate the entire digital estate to a closed-loop HubSpot environment, securing the perimeter and drastically reducing Time-to-Value for customers. Parallel to this, we audited the paid media architecture, shifting the bidding logic from 'Cost per Click' to 'Profit on Ad Spend' (POAS). We didn't just fix the ads; we re-engineered the financial model.

The solution

The solution was a dual-deployment of Infrastructure and Logic. We migrated the web experience to HubSpot CMS, eliminating security threats and creating a seamless mobile booking path. On the acquisition side, we implemented a deterministic tracking layer. We retrained Google's algorithms to ignore 'traffic' and hunt exclusively for 'revenue,' ensuring every Euro invested had a pre-calculated return.

Key elements of the solution included:

• Full migration from WordPress to HubSpot CMS to secure the digital perimeter.
• Agentic research protocols to update facts, statistics, and citations to 2026 standards.
• Deployment of a mobile-first, friction-free booking architecture.
• Installation of 'No-Code' management tools for internal teams.
• Total restructure of Google Ads tracking taxonomy.
• Activation of Value-Based Bidding (VBB) on real basket data.
• Optimization of €12k monthly spend to generate €400k profit.

“Before peppereffect, we were burning budget on clicks that didn't convert. They didn't just build a website; they installed a revenue engine. We now put €1 in and get €33 back. The math finally works.”

• Management, SPRUNG.RAUM

The results

The data confirms the architectural thesis. By moving to a secure, high-speed CMS, we eliminated the 'Tech Debt' that was suppressing conversion rates. However, the true leverage came from the logic shift in paid media.

Within weeks of the relaunch and PPC restructure, the 'Efficiency Gap' closed. With a static budget of ~€12,000, the system now yields €400,000 in pure monthly profit. This is not a campaign spike; it is a stabilized, predictable outcome of correct systems engineering.

SPRUNG.RAUM has successfully decoupled revenue from effort. They no longer worry about site crashes or wasted ad spend. They possess a 'Freedom Machine' that prints profit with absolute reliability, allowing leadership to focus on expansion rather than maintenance.