Data protection

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy, which is linked below.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the section "Information on the responsible body" in this privacy policy.

How do we collect your data?

Your data is collected, firstly, because you provide it to us. This could include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with regard to this and other questions concerning data protection.

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

External hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host's servers. This may include, in particular, IP addresses, contact requests, metadata and communication data, contract data, contact information, names, website access data, and other data generated via a website.

The use of the hosting provider is for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online service by a professional provider (Art. 6 para. 1 lit. f GDPR).

Our hosting provider will only process your data to the extent necessary to fulfill its contractual obligations and will follow our instructions regarding this data.

We use the following hosting provider:

Conclusion of a data processing agreement

To ensure data processing in compliance with data protection regulations, we have concluded a data processing agreement with our hosting provider.

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

3. General information and mandatory disclosures

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note regarding the responsible body

The responsible body for data processing on this website is:

The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a legitimate request for erasure or withdraw your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the data will be deleted once these grounds cease to apply.

Notice regarding data transfer to the USA

Our website uses tools from companies based in the USA. When these tools are active, your personal data may be transferred to the US servers of the respective companies. Please note that the USA is not considered a safe third country under EU data protection law. US companies are legally obligated to disclose personal data to security authorities without you, as the data subject, having any legal recourse. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on US servers for surveillance purposes. We have no control over these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you; this also applies to profiling based on these provisions. The specific legal basis for each processing operation can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the purpose of establishing, exercising or defending legal claims (objection pursuant to Art. 21 para. 1 GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be processed for direct marketing purposes (objection pursuant to Article 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

SSL or TLS encryption

This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to " https://" and by the lock symbol in your browser's address bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Information, deletion and correction

Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to rectification or erasure of this data. You can contact us at any time with regard to this and any other questions concerning personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification process, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you require it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
• If you have objected to processing pursuant to Article 21(1) GDPR, a balancing of interests between your interests and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

Objection to advertising emails

The use of contact details published as part of the legal notice for sending unsolicited advertising and informational materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

4. Data collection on this website

Cookies

Our website uses so-called "cookies." Cookies are small text files that do not harm your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted after you leave our website. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or to display advertising.

Cookies that are necessary for the electronic communication process (essential cookies), for providing certain functions you have requested (functional cookies, e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring website traffic) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies to ensure the technically flawless and optimized provision of its services. If consent to the storage of cookies has been requested, the storage of the relevant cookies is based exclusively on this consent (Article 6(1)(a) GDPR); this consent can be revoked at any time.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

If cookies from third-party companies or for analysis purposes are used, we will inform you separately about this within the framework of this privacy policy and, if necessary, request your consent.

Cookie consent with Cookiebot

Our website uses Cookiebot's cookie consent technology to obtain your consent to the storage of certain cookies on your device and to document this in accordance with data protection regulations. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter referred to as "Cookiebot").

When you visit our website, a connection is established to Cookiebot's servers to obtain your consent and other declarations regarding cookie usage. Cookiebot then stores a cookie in your browser to associate your given consent or its revocation with you. The data collected in this way is stored until you request its deletion, delete the Cookiebot cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) GDPR.

Data Processing Agreement

We have entered into a data processing agreement with Cookiebot. This is a legally required contract under data protection law, which ensures that Cookiebot processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

• Browser type and browser version
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP address

This data will not be combined with other data sources.

This data is collected on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

Inquiries via email, telephone or fax

When you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained.

The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.

HubSpot CRM

We use HubSpot CRM on this website. The provider is HubSpot Inc., 25th Street, Cambridge, MA 02141 USA (hereinafter referred to as HubSpot CRM).

HubSpot CRM allows us to manage existing and potential customers and customer contacts. With HubSpot CRM, we can capture, categorize, and analyze customer interactions across various channels, including email, social media, and telephone. The personal data collected can then be evaluated and used for communication with potential customers or for marketing activities (e.g., newsletter mailings). HubSpot CRM also enables us to track and analyze the user behavior of our contacts on our website.

The use of HubSpot CRM is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient possible customer management and communication. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

For details, please refer to Hubspot's privacy policy: https://legal.hubspot.com/de/privacy-policy.

Data transfers to the USA are based on the EU Commission's standard contractual clauses. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.

Data Processing Agreement

We have entered into a data processing agreement with HubSpot CRM. This is a legally required agreement under data protection law, which ensures that HubSpot CRM processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

5. Analytics tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking and analytics tools and other technologies into our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It serves solely to manage and deploy the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on their website. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user's origin. This data may be aggregated by Google into a profile that is assigned to the respective user or their device.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to and stored on a Google server in the USA.

The use of this analytics tool is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" feature of Google Analytics to display relevant advertisements to website visitors within the Google advertising network. This allows reports to be generated that contain information about the age, gender, and interests of website visitors. This data comes from Google's interest-based advertising and from third-party visitor data. This data cannot be attributed to any specific individual. You can deactivate this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection."

Storage duration

User- and event-level data stored by Google that is associated with cookies, user identifiers (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de

6. Plugins and Tools

Google Web Fonts

This website uses web fonts provided by Google for consistent font display. When you visit a page, your browser loads the necessary web fonts into its browser cache to display text and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This allows Google to know that this website was accessed via your IP address. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; this consent can be revoked at any time.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome

This website uses Font Awesome for consistent font and icon display. The provider is Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.

When you visit a page, your browser loads the necessary fonts into its cache to display text, fonts, and icons correctly. For this purpose, your browser must connect to Font Awesome's servers. This allows Font Awesome to know that this website was accessed via your IP address. The use of Font Awesome is based on Article 6(1)(f) GDPR. We have a legitimate interest in the consistent presentation of the typeface on our website. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

If your browser does not support Font Awesome, a standard font from your computer will be used.

Further information about Font Awesome can be found in Font Awesome's privacy policy at: https://fontawesome.com/privacy.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to verify whether data entry on this website (e.g., in a contact form) is done by a human or an automated program. To do this, reCAPTCHA analyzes the website visitor's behavior based on various characteristics. This analysis begins automatically as soon as the visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the visitor's time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analysis runs entirely in the background. Website visitors are not notified that an analysis is taking place.

The data is stored and analyzed on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its website from abusive automated access and spam. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

Wordfence

We have integrated Wordfence into this website. The provider is Defiant Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter referred to as Wordfence).

Wordfence protects our website from unwanted access or malicious cyberattacks. For this purpose, our website maintains a persistent connection to Wordfence's servers so that Wordfence can compare its databases with the access data on our website and block any unauthorized access.

The use of Wordfence is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its website from cyberattacks as effectively as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.wordfence.com/help/general-data-protection-regulation/.

Conclusion of a data processing agreement

We have entered into a data processing agreement with Wordfence. This is a legally required agreement under data protection law, which ensures that Wordfence processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. eCommerce and payment providers

Processing of data (customer and contract data)

We collect, process, and use personal data only to the extent necessary for establishing, defining the content of, or amending the contractual relationship (master data). This is done on the basis of Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or for taking steps prior to entering into a contract. We collect, process, and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to access the service or for billing purposes.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

8. Audio and video conferences

Data processing

We use online conferencing tools, among other methods, to communicate with our customers. The specific tools we use are listed below. When you communicate with us via video or audio conference over the internet, your personal data will be collected and processed by us and the provider of the respective conferencing tool.

The conference tools collect all data that you provide/use to access the tools (email address and/or your phone number). Furthermore, the conference tools process the duration of the conference, the start and end times of your participation, the number of participants, and other "contextual information" related to the communication process (metadata).

Furthermore, the tool provider processes all technical data necessary for handling online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

If content is exchanged, uploaded, or otherwise made available within the tool, it will also be stored on the tool provider's servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during the use of the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the respective provider's company policy. Further information on data processing by the conference tools can be found in the privacy policies of the respective tools, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 sentence 1 lit. b GDPR). Furthermore, the use of these tools serves to generally simplify and expedite communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Where consent has been requested, the use of the relevant tools is based on this consent; this consent can be revoked at any time with effect for the future.

Storage duration

The data we collect directly via video and conferencing tools will be deleted from our systems as soon as you request its deletion, withdraw your consent to its storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal retention periods remain unaffected.

We have no control over how long your data is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

zoom

We use Zoom. The provider of this service is Zoom Communications Inc., 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details regarding data processing can be found in Zoom's privacy policy: https://zoom.us/de-de/privacy.html

Data transfers to the USA are based on the EU Commission's standard contractual clauses. Details can be found here : https://zoom.us/de-de/privacy.html

Conclusion of a data processing agreement

We have concluded a data processing agreement with the provider of Zoom and fully implement the strict requirements of the German data protection authorities when using Zoom.